Summering - a freeing time of the year and an inviting action verb to get out and get lost in mother nature. Set in Hawaii’s Big Island, integrally connected to the design of our products as seen in the all over prints and responsive to all that nature has to offer from waterfalls to bug bites. "Massage your face in a raging waterfall. Pluck a guava from the branch and smooch it. Run with the mongoose. Cuddle with the cuttlefish. Slather your body in mud and get uncomfortably emotional. Feel more. Feel new. Feel everything. Then see how it all feels without pants. Welcome to Summering.” 

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PROJECT FEATURES

Seasonal campaign creative and narrative direction, graphic design, episodic storytelling.