Introduced as a performance line that featured college team colors, the Dunk has remained a symbol of camaraderie and individuality by becoming a favorite among subcultures around the world since 1985. The creative direction sought to show the joyful connection of today’s “crews" through their eccentric obsessions, from bee keepers to box car racers, and dog walkers to knitters. 

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PROJECT FEATURES

Long-term creative and narrative concept, heritage storytelling, geo and city scalability.