2021 August
Tech Pack
Built for Tomorrow
+ More Info

The best of Nike’s sustainable apparel innovations for city athletes. The creative direction was a mix of Nostalgia for the Future: a familiar time that has yet to happen and Humanized Technology: innovation used in a human-centric way to create something uncanny. Combining photogrammetry, projection and film capture brought the lookbook deep into the uncanny valley.

PROJECT FEATURES

Long-term creative and narrative concept, photogrammetry, projection and film photography, retail design, innovation storytelling.

Credits

Nike: Nico Sala, Jake Gascoyne, Kim Jones, Matt Anderson, Jen Hartwell

A/V + Photography: Dexter Navy

3D Lookbook Photography: Supershop, Anton du Preez

Styling: Sebastian Jean

Role

Global Creative Director, Nike Lifestyle Brand Creative

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+ More Info
2021 August
Tech Pack
Built for Tomorrow

The best of Nike’s sustainable apparel innovations for city athletes. The creative direction was a mix of Nostalgia for the Future: a familiar time that has yet to happen and Humanized Technology: innovation used in a human-centric way to create something uncanny. Combining photogrammetry, projection and film capture brought the lookbook deep into the uncanny valley.

PROJECT FEATURES

Long-term creative and narrative concept, photogrammetry, projection and film photography, retail design, innovation storytelling.

Credits

Nike: Nico Sala, Jake Gascoyne, Kim Jones, Matt Anderson, Jen Hartwell

A/V + Photography: Dexter Navy

3D Lookbook Photography: Supershop, Anton du Preez

Styling: Sebastian Jean

Role

Global Creative Director, Nike Lifestyle Brand Creative

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