The best of Nike’s sustainable apparel innovations for city athletes. The creative direction was a mix of Nostalgia for the Future: a familiar time that has yet to happen and Humanized Technology: innovation used in a human-centric way to create something uncanny. Combining photogrammetry, projection and film capture brought the lookbook deep into the uncanny valley.

‍

‍

PROJECT FEATURES

Long-term creative and narrative concept, photogrammetry, projection and film photography, retail design, innovation storytelling.