The inaugural campaign for Nike’s pinnacle sustainable apparel, made with 70% recycled content, in the form of a simple hoodie. Inspired by the innovation of how the Forward material is made, with one of the oldest technologies of a needle-punching machine used in a new way, the creative concept similarly utilized traditional methods of lighting, physical painted sets combined with sensorial 3D effects and visualization to convey the emotions and hope that innovation can bring to the world when you think differently.

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PROJECT FEATURES

New product innovation creative concept, GAN machine learning, end-to-end global creative launch plan, ASMR tease, identity and branding system.