2018 March
Nike Unlaced
Chicago Concept
+ More Info

A women’s sneaker boutique, finally providing a destination for female sneaker lovers with unisex sizing, and not just “pinkified and shrunk.” A sneak peek was launched during Paris Fashion week with the concept set to open soon after in Chicago, bringing together sport elements, soft and bold palettes, and sensorial materials. 

PROJECT FEATURES

Retail design, modular fixture design, materials research and development.

Credits

Nike: Krissy Harbert, Maria Vu 

Type Concept & Art Direction: Deutsche & Japaner

Type Design: Schick Toikka

Role

Design Director, Nike North America Retail Concepts

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+ More Info
2018 March
Nike Unlaced
Chicago Concept

A women’s sneaker boutique, finally providing a destination for female sneaker lovers with unisex sizing, and not just “pinkified and shrunk.” A sneak peek was launched during Paris Fashion week with the concept set to open soon after in Chicago, bringing together sport elements, soft and bold palettes, and sensorial materials. 

PROJECT FEATURES

Retail design, modular fixture design, materials research and development.

Credits

Nike: Krissy Harbert, Maria Vu 

Type Concept & Art Direction: Deutsche & Japaner

Type Design: Schick Toikka

Role

Design Director, Nike North America Retail Concepts

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