The 55,000 sf (5,100 sqm) global flagship, located on the corner of Spring and Broadway in NYC, houses five stories of experience-driven retail. The first floor serves as an immersive product launch space with subsequent floors highlighting key categories of running, training, and sportswear, culminating with a double-height basketball court. Each floor features digitally-enabled trial zones with store-athlete guided sessions.

‍

‍

PROJECT FEATURES

Large-format architectural design, immersive design, multi-story retail, digital interactivity, modular fixture design and development, facade and signage, HVAC and lighting systems, FF&E.