Marking the debut of Ishod Wair's inaugural signature shoe and Nike Skateboarding's first signature release in half a decade, the story unfolds through the perspective of a day in the shoes of Ishod. Celebrating the free-spirited and spontaneous mentality of skateboarding, the story pays tribute to the sport's living legends and the tight-knit community that surrounds it, featuring special appearances by Ishod's mom and friends.

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PROJECT FEATURES

Signature athlete and shoe launch, long-term creative ethos and branding.