Innovation starts with solving for an unmet need. As the evolution of the Tech Pack collection shifted from novelty to purpose driven design, also featuring some of our most sustainable apparel pieces, the creative direction reflected the shift as well - a minimal approach with an optimistic youth gaze, partnering with our digital product creation team to capture the utility of each piece with a touch of the fantastical, realized through mixed media post production techniques.

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PROJECT FEATURES

Innovation storytelling, 3D digital product scanning, live / digital motion design.